Colgate® Total® Toothpaste


One of the most extensively tested and researched toothpastes in the world


  • Ingredients

    Active ingredients

    Dual Zinc + Arginine ( 1% Zinc Citrate , 0.5% Zinc Oxide & 1.5% Arginine)



    Glycerin, Hydrated Silica, Water, Sodium Lauryl Sulfate, Arginine, Flavor, Zinc Oxide, CI 77891, Cellulose Gum, Poloxamer 407, Tetrasodium Pyrophosphate, Zinc Citrate, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Fluoride, Xanthan Gum, Sodium Saccharin, Phosphoric Acid, Sucralose.


  • Mode of Action

    Weakens to kill bacteria in plaque biofilm and saliva.

    Fortifies the soft tissue’s natural defence by building a protective barrier to prevent bacteria reservoirs from forming

    Unlike ordinary toothpastes* Colgate Total® adheres to hard and soft tissue for whole mouth protection†. Ordinary anticavity toothpastes only protect the hard tissue, which is 20% of the mouth1. 80% of the mouth is soft tissue1. Bacteria develop on soft tissue surfaces, and can act as a reservoir to start recolonizing teeth and gums right after toothbrushing.

    * Defined as non-antibacterial fluoride toothpaste.
    Defined as fluoride for cavity protection, plus 12-hour antibacterial protection against gingivitis.
    1. Amornchat C, Kraivaphan P, Triratana T. Mahidol Dent J. 2004:24:103-111.

  • Proof of Efficacy

    New Colgate Total® demonstrated superior reduction of bacteria to help patients achieve Whole Mouth Health1 by 30.1% plaque reduction and 26.3% gingivitis reduction after 6 months vs ordinary fluoride toothpaste2

    Statistically significant greater reduction of cultivable bacteria in saliva and on tongue, teeth, cheeks, and gums with Colgate Total® vs non-antibacterial fluoride toothpaste after 4 weeks, 12 hours after brushing.


    Reference:1.Prasad & Mateo, July 2016, internal report 2. Garcia -Godoy, March 2017,internal report

  • Other Variants

    1. Colgate® Sensitive Pro-Relief Repair & Prevent Toothpaste
    2. Colgate® Sensitive Pro-Relief Enamel Repair Toothpaste
    3. Colgate® Sensitive Pro-Relief™ Extra Strength Toothpaste
    4. Colgate® Sensitive Pro-Relief +Whitening Toothpaste
    5. Colgate® Sensitive Pro-Relief Multi-Protection Toothpaste
    6. Colgate® Sensitive Pro-Relief™ Complete Protection Toothpaste